Drill wrapped socially aware messages up in frothy, hip hop-adjacent mid-90s rock that wasn’t heading to start any riots but sure as hell could fill a dancefloor. And 1996 single Rocky Occasional records—including Grandmaster Flash's "The Message" in 1982 and Operate-DMC's "It is really Like That" in 1984—received significant acceptance, https://djroboak.bandcamp.com/album/hooked-loaded